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As of July 1, 2021, Dr. Schär will divest its Metabolic Nutrition unit in order to further concentrate on customer segments with special nutritional needs as well as gluten free nutrition. The company is thus parting with the brands Mevalia and Comidamed and its products for the treatment of inborn errors of metabolism. Both brands, as well as the manufacturing facility in Rosbach, Germany, will be acquired by Vitaflo Limited, a business unit of Nestlé Health Science.

On the occasion of this year's World Coeliac Disease Day on 16 May 2021, we at Dr. Schär take it especially to heart to educate people about special dietary needs and gluten intolerance. But one day is not enough for us. We take a whole month to do this: May is coeliac awareness month for our Schär brand across all countries. We talk about the autoimmune disease and raise awareness of what coeliac disease means and how it can be treated.

On the occasion of Earth Day, which takes place globally every year on April 22, we take a look behind the scenes at Dr. Schär to find out where our raw materials come from.

Ever since Dr. Schär was founded, we strive for best quality ingredients in our products. Therefore, we have always paid special attention to the raw materials we use. Firstly, because the health of consumers is our top priority, and secondly because – being based in the heart of the Italian Alps – nature very important to us. For the gluten-free Schär products, we only use naturally gluten-free grains such as corn and rice, as well as millet, buckwheat, oats, sorghum and quinoa. The combination of the different raw materials gives our products their unique taste, free from artificial flavourings, colourings or preservatives.

At Schär, we believe that meals are meant to bring us together – no matter what. This belief is the fundamental core of our new global brand campaign “Made with the best of us”. In times characterised by restrictions and social distancing, health and communal experiences – including the shared enjoyment of good food – are valued more than ever. As the world’s leading supplier of gluten-free products, Dr. Schär has always been committed to bring people together, not set them apart, regardless of nutritional needs and taste.

Company founder Ulrich Ladurner will continue to serve as company president, supporting his successor in the transition phase and ensuring a seamless change in company management. In his role as Dr. Schär’s president, Mr. Ladurner will continue to play a key role in the company’s leadership and orientation in future.

Dr. Schär’s role in supporting the nutrition of the future, remains central when classifying the environmental contribution and the social footprint left by the actions of its supply chains.

“In a way, I consume the cereals I produce. Being part of this chain, as a producer and as a consumer, gives me a great sense of pride and knowing that with my work I help those who, like me, need specific products, is incredible satisfying. I feel like silently entering their lives to help them".
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Schär, the global leader in gluten-free nutrition, has revamped its global brand identity in line with its new positioning to connect with consumers in a more contemporary and emotional way while improving the shopper navigation of the portfolio.