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At Schär, we believe that meals are meant to bring us together – no matter what. This belief is the fundamental core of our new global brand campaign “Made with the best of us”. In times characterised by restrictions and social distancing, health and communal experiences – including the shared enjoyment of good food – are valued more than ever. As the world’s leading supplier of gluten-free products, Dr. Schär has always been committed to bring people together, not set them apart, regardless of nutritional needs and taste.

Company founder Ulrich Ladurner will continue to serve as company president, supporting his successor in the transition phase and ensuring a seamless change in company management. In his role as Dr. Schär’s president, Mr. Ladurner will continue to play a key role in the company’s leadership and orientation in future.

Dr. Schär’s role in supporting the nutrition of the future, remains central when classifying the environmental contribution and the social footprint left by the actions of its supply chains.

“In a way, I consume the cereals I produce. Being part of this chain, as a producer and as a consumer, gives me a great sense of pride and knowing that with my work I help those who, like me, need specific products, is incredible satisfying. I feel like silently entering their lives to help them".
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Schär, the global leader in gluten-free nutrition, has revamped its global brand identity in line with its new positioning to connect with consumers in a more contemporary and emotional way while improving the shopper navigation of the portfolio.

Dr. Schär has announced a new partnership with gluten-free bakery Panista in Germany and Austria, which will see the global gluten-free leader partner with the online bakery to complement its wide range of freshly baked free-from bread.

The origins of cereal cultivation are at least 9000 years old. In alternating phases, throughout history, different types of crops have been favoured, depending on their yield and commercial potential.

After decades of experience, challenges and successes we finally have reached the kick-off of a brand new Schär BIO range.

Italy has tragically been one of the European nations most affected by COVID-19.  Lombardy, the region where record numbers in terms of infections and deaths have been reported, is the area
in which Dr. Schär's tangible help has been concentrated.