Schär’s new campaign celebrates the most important thing about food – bringing us together

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  3. Schär’s new campaign celebrates the most important thing about food – bringing us together

At Schär, we believe that meals are meant to bring us together – no matter what. This belief is the fundamental core of our new global brand campaign “Made with the best of us”. In times characterised by restrictions and social distancing, health and communal experiences – including the shared enjoyment of good food – are valued more than ever. As the world’s leading supplier of gluten-free products, Dr. Schär has always been committed to bring people together, not set them apart, regardless of nutritional needs and taste.

The new slogan “Made with the best of us” not only represents the passion and expertise that lies in our products, but also the different personalities that make shared experiences as well as meals so interesting. Likewise, the different ingredients in our gluten-free products provide that certain something. This idea is at the heart of our campaign: every meal is made of a unique blend of both physical and emotional ingredients coming together, which is why we expertly put together the best quality and variety of cereals and natural ingredients.

In the current Corona situation, Schär is still sticking to its belief that food brings us together - even if we all stay at home. This is why we support food banks all over the world with (food)donations and aim to inspire people to sit down virtually at one table with friends and family. Therefore, we have created the campaign “The longest table” on our Instagram channel. Using the hashtag #sharetogether, we want people to come together, even virtually.

As part of the campaign, we also revamped our website with a more user-friendly look and feel along with exciting content. Our symptom test can help website visitors identify a possible gluten intolerance. In addition, we have another expert in our team, NOA: The chatbot is a virtual nutritionist that will gradually be implemented around the world to help with questions about Schär, gluten or other foods. The chatbot is already up and running in Spain.

For the first time, Dr. Schär worked with the marketing and advertising company IPG to develop and implement the global campaign.