We are working towards this goal through two parallel tracks: continuing to guarantee consumers safe, preservative-free, and gluten-free products, and optimising the use of plastic, using less of it, and replacing it with paper when opportune and possible. Our approach to sustainable packaging and the actions we’re putting into place are the result of extensive research into solutions that meet all of these requirements.
Today, we are on the threshold of what for us is a true milestone on this journey, a turning point that will allow us to bring about concrete change: we’ve developed new packaging that’s innovative and sustainable for the Master Baker Schär bread line, one of our most popular products globally. By reducing the film and eliminating the tray, we’ve managed to lower our overall use of plastic in Master Baker packaging by 38% and the overall plastic use for Schär packaging by 15%.
All the progress we’ve made thus far has been in close collaboration with the Dr. Schär R&D Centre in Trieste, a department dedicated to the research and development of new solutions to meet the needs of consumers and the environment.
