Foundation Projects

Variation on a Theme

A photographic project by Massimo Giovannini

SAME BUT DIFFERENT

Drawing on everyday products such as pasta, biscuits and candies, Giovannini photographs each individual piece separately, applying the same meticulous technical precision throughout. The result is striking: beneath an apparent uniformity, subtle yet distinctive differences emerge, revealing the richness of diversity hidden within repetition.

The photographs are assembled into large-scale installations designed specifically for the exhibition space, creating monumental compositions that engage in a dialogue with the serial aesthetics of Pop Art while reinterpreting them through a contemporary lens.

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