To mark Coeliac Disease Awareness Day, we want to share what “quality” truly means to us – a concept that goes beyond safety to embrace nutritional balance, sustainability, and everyday wellbeing. Quality has always been our hallmark. Today, we’re reaffirming this commitment underlining our nutritional guidelines, designed to better meet the needs of those who choose us every day.
Developed by our Nutrition Service team, the Quality Commitment sets strict standards for the composition of our Schär products, while maintaining excellent taste: fibre and high-quality protein; balancing of sugar, salt, and saturated fat upon nutritional needs. We’re already seeing the first results:
We achieved our target in the biscuit and cakes and muffins category being 10.5% and 6.8% below the set limit.
Most of our best-selling breads contain less than 1g of salt per 100g, while many of our salty snacks already contain less than 1.75g of salt per 100g.
Our multigrain products contain at least 6g of fibre per 100g.
These figures reflect a genuine commitment, starting with the careful selection of raw materials. But we’re going further. We’ve chosen naturally gluten free ingredients – such as millet, sorghum, lentils, maize, rice, and buckwheat – from a traceable, safe, and sustainable supply chain. We don’t use artificial flavours, and additives are kept to an absolute minimum – only when truly necessary. Additionally, thanks to continuous research and innovation in raw materials and packaging machinery, Schär gluten-free breads contain no artificial preservatives.
As Jacqueline Pante, Director of Global Nutrition Service at Dr. Schär, explains: “Our goal is clear: we want to make gluten-free increasingly tasty, balanced and suitable for people's everyday needs by offering innovative, safe and responsible food solutions.”
From our headquarters in South Tyrol, we uphold our Quality Commitment every day – built on four pillars: value, naturalness, sensory properties, and nutritional aspects. Because for us, innovating means caring. With every product. With every choice.
