Initiatives

Maestro bread range

Maestro bread range's innovative packaging

packaging innovation

In collaboration with the Dr. Schär R&D Centre, we have developed more sustainable packaging for the Schär Maestro bread range, one of our most beloved products worldwide. By removing the tray and reducing the film, we have cut plastic use by 38% per product.

Packaging: guardian of freshness and quality

Packaging plays a vital role in ensuring freshness and safety, especially for gluten-free products. Plastic, while effective for preservation, can have a significant impact on the environment if not disposed of properly. That is why our challenge is to combine our focus on the environment with safety and quality, without ever compromising our high standards.

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Paper-based packaging

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