Here at Dr. Schär, we work in both directions because, since our foundation, we have had one ultimate goal: to improve the lives of people with special dietary needs by making mealtimes not only safe but also a time of joy and sharing. Because living gluten-free doesn’t mean missing out.
All too often, when people think about gluten-free food, they imagine it to be tasteless and unappetising, but Schär, our flagship brand, online with a new commercial dedicated to taste, which aims to debunk clichés and prejudices about gluten-free products.
GLUTEN-FREE. NOT HMMM-FREE is our new, ironic and provocative global campaign through which we want to show everyone that gluten-free food deserves all the ‘wows’, ‘yums’ and ‘hmmms’ of any other traditional food; because the right gluten-free food can create moments of genuine pleasure and give everyone full palate satisfaction.
The narrative at the centre of the multi-subject campaign describes just that: the three main characters are filmed eating Schär products - bread, pizza and muffins - with immense pleasure, expressing the mouth-watering nature and richness of the taste experience with all their senses.
At Dr. Schär, we use our know-how to develop solutions that are not only safe, but also high quality and nutritionally balanced. So good that you won’t miss conventional products. Inclusive nutrition means just that: allowing people who are intolerant to gluten to strike a balance between diet and taste, without having to give up anything and above all without feeling excluded.
