In December 2020, Dr. Philipp Schoeller took over the role of CEO at Dr. Schär, succeeding founder Ulrich Ladurner. Philipp Schoeller, who was previously Vice President at the world’s largest chocolate manufacturer Barry Callebaut, has a clear vision of the company’s future: “Our values are responsibility – progress – proximity. These are the guiding principles of our actions. We therefore aspire to be the market leader with our respective brands. This means strong and fast innovation. We need to identify trends early and implement them faster. In doing so, we will become more international, while at the same time taking local needs into account. This is only possible with a strong local presence and local teams,” says the CEO.